Read all of Chapter 1 - The Service Economy (Webpage) from the eTextbook Service Management: Operations, Strategy, Information Technology8th Edition, paying special attention to the topics mentioned in the Module Introduction. 

 You may be asked to sign in to view the book. CourseSmart_SignIn2.jpg

If you have not already obtained your electronic textbook, follow these directions. (Google Doc) 

Service-Dominant Logic has changed Social Marketing, as explained by Dr. Lefebvre. This article (webpage) better explains how Service-Dominant Logic and social marketing are tied together.