Read all of Chapter 1 - The Service Economy (Webpage) from the eTextbook Service Management: Operations, Strategy, Information Technology, 8th Edition, paying special attention to the topics mentioned in the Module Introduction.
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If you have not already obtained your electronic textbook, follow these directions. (Google Doc)
Service-Dominant Logic has changed Social Marketing, as explained by Dr. Lefebvre. This article (webpage) better explains how Service-Dominant Logic and social marketing are tied together.