When building a social media execution calendar remember content can be pulled from your website, blog, and other relevant sources that your target audience may enjoy.
Remember:
1. Own it. Whatever channels you decided to promote your personal and professional branded website must be owned. This means that if you believe you can only handle two or three channels to begin with - then do that. What your instructor will be looking for is quality of posts as well as a consistent quantity. Although it might be fun to have 10 social media channels if you choose this many, you will be expected to manage them well.
2. Execute it. As mentioned, make sure you can consistently execute on your promises. And remember, you website blog is part of your execution calendar, allow time to research, write, and post blogs to your site.
3. Develop it. Social media is a work-in-progress. You will be developing your calendar as you move forward in your career.. Facebook changes it’s rules regularly as do other social media channels. Quick note here, we refer often to Facebook throughout this course, and even though it may seem like one of the older social media channels it still has a large growth base in people 40 plus. This demographic has the monetary means to be clients of your clients or your business.
4. Enjoy it. Social media is about community, friendships, sharing, and liking. Enjoy your relationships with your customers. This will come through in your voice and will engage people ongoing.
5. Model it. A spreadsheet is available with an example of a robust social media execution calendar. Use this for your Competency Assessment for this Module as a roadmap to social media execution success. The figures inserted in the spreadsheet are minimal recommendations. You will be customizing this for your assignment.