1. Set up Google Analytics for your personal/professional branded or business website. Insert the code in your site. Create a screen capture of your competed Analytics and place in an MS Word document.
If you need a refresher, check out this video: How to Install Google Analytics for Your WordPress Site
2. Set up Google Alerts. Screen capture your keyword phrases and place it in your MS Word document.
If you need pointers, check out this article: Create an Alert
3. Set up Mentions. Screen capture your keyword phrases and place in in your MS Word document.
For tips, check out this site: Mention.com
4. When you have finished, submit your MS Word document with all three screen captures.