Forbes | Tips and Tricks to Manage Your Social Media Campaigns Like A Pro 

Content Marketing Institute | Manage Your Social Media Content with These top Tools 

 

Google Alerts - is a powerful tool to keep track of trends and interesting topics. How does this relate to this course? Google Alerts can keep track of you, your business, and your products/services. For more information and to set up customized Google Alerts for this class go to:


Mention - keeps track of what people are saying about you and your competitors. Mention helps track key phrases and brand names, in real time so you never miss out on a conversation with current or potential customers:

 

There are many social media management tools on the market today. For this course we will focus on the top four:

Each of the above have their own set of strengths and weaknesses.

For this class you will go to each of the websites listed above and review the plans and features. For your Competency Assessment in the next Module, you’ll be asked to sign up for a free trial to the management tool of your choice and organize your social media channels accordingly.

Here is a link to help in the decision making process.
12 Best Social Media Management Tools 

Google Analytics - tracks and reports website traffic. It is the most widely used analytics service on the Internet.

Google Analytics 

Linked below is a must watch for understanding Google Analytics. This beginning course goes over many basics needed to share insights about how a website is performing.

Trevor Shipp | How to Use Google Analytics 

 

Hashtags, or the pound sign (#) in front a key phrase or word, is how social media users tag their posts with specific “keywords” or topic of interest. This makes it easier for users to search what is trending on a interesting subject. For example: #PortlandDonuts when clicked on will give you what everyone says about Portland Donuts. 

This online article from SproutSocial—one of our social media management tool options—explains the history and importance of integrating hashtags to your social media marketing practices. Especially enjoy the video with Jimmy Fallon and Justin Timberlake using excessive hashtag communication.

Sproutsocial | How to Use Hashtags 

Recommended hashtags during this course include: #LBiLearn, #LBiLearnSMS, or #SMS@LBiLearn