Blogging is one of the most powerful and profitable tools in the digital world today. With consistent and engaging blog content, your return on investment (ROI) will be measurable and achievable. SEO goals can be met resulting in the generation of leads necessary to support the business you represent as a Social Media Specialist.
There are four "controlled message outlets" available in the digital marketing world. They are: your website, blogs you create, videos you produce, and emails you send. The content for these outlets is generated by yourself and the message is controlled by you. Other social media channels such as Facebook, Twitter, Google+, LinkedIn, Pinterest, and Instagram initially have controlled messages when you post or twee, but the message can be changed when it is shared, commented on, or retweeted by information added by friends, followers, or sharers. For example, if you follow a person of high interest on Instagram it is easy to see how a simple photo and caption can be changed for either positive or negative depending on what others say or regurgitate in the thread after the initial comment.
Whether for business or personal marketing reasons, blogging is one of the most effective long term success strategies today.
According to Hubspot.com the important facts about Business Blogging speaks for itself.
Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. In today's digital world, blogging is the only option.
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