Social Media and TechnologyThis is an introductory course that gives students an overview of the major social media sites and provides examples as to how individuals are using social media. Social media (Twitter, Facebook, blogging, podcasting, etc.) are relatively accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences; students will learn how to explore the possibilities and limitations of various social media. Social media has profoundly impacted the world of communications both among consumers as well as with businesses. Despite the rapid shift in marketing and communications, many organizations are still learning to adjust to this new paradigm. The purpose of this course is to provide the practical knowledge and insights required to establish objectives and strategies, properly select the social media platforms to engage consumers, and measure these results in a manner that is meaningful for businesses.
Course Outcomes:
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