In Module 1 of this Credit Unit, you had the opportunity to evaluate 2 "known" businesses' social media use; now it is time for you to start thinking about your professional/personal brand or business. In this Competency Assessment you will set up the social media accounts you decide to use with your personal/professional brand.
Instructions:
Be sure to keep in mind the following:
Decide how many social media accounts you want to maintain.
Think about the amount of time you will be able to invest in each of the social media accounts. How much content will you be able to realistically create? Remember: Maintaining fewer accounts is better than creating neglected accounts, and you can always add more later!
Decide which social media platforms you want to be present on.
You will need to think about the audiences and cultures of each different platform. Which ones best match your brand or target audience? How will you separate yourself from similar brands/businesses already on the platform?
Apply the image branding concepts you learned in Reading: (CU1 M1) Image Branding (Canvas).