1. Fill out all information for each Social Media Channel completely and in a professional manner and tone.
2. Offer information of value.
3. Do not blatantly sell products or services.
4. Be polite. Take the high road in your communication. Apologize when people are upset. Acknowledge their frustration and offer a solution.
5. Don’t swear or use off-color dialog.
6. Never post when you are upset.
7. Compose your posts, updates, and tweets.
8. Like other people's information and share posts when relevant.
9. Thank people who mention you.
10. Treat others like you would like to be treated. Be authentic.