“Social analytics is a system that allows for the collection, aggregation,
and standardization of social media data to discover and
communicate meaningful patterns.”
- Kevin Shively, Simply Measured. March 24th, 2015

Karolina Nowak at HootsuiteThe Social Media Metrics That Should Matter to Small Businesses 

Meghan Keaney Anderson at HubSpot Blogs | The 5 Social Media Metrics Your CEO Actually Cares About 

 

SMART goals create a road map for achieving success when setting up you social marketing plan. Using “SMART” criteria makes goals easier to understand and gives you the ability to recognize completion and measure success.

SMART Goals

SMART is an acronym for: Specific, Measurable, Achievable, Relevant and Timely. SMART goals are a professional standard in the business world. Using SMART goals as your guide to accomplishment will inspire and motivate a project to success. With each word in the SMART goal acronym there is a specific outcome. We have defined them below:

Specific: Answers the questions: What needs to be done? Why it needs to be done? Who will do it? Where will it be done?
Measureable: What is the current level and what is the target level?
Achievable: Needs to be realistic, not de-motivating.
Relevant: To the overall business goals and processes.
Timely: Time frame and deadline.

In general goals are easy to set, but not as easily execute. Using the SMART process creates an awareness of the goal and the understanding of what it will take to accomplish its completion.

 

For your personal and professional branded website there are three specific metrics to track, they are:

1.To increase social media engagement

2. To increase website traffic

3. To increase brand awareness


When your Social Media performance accomplishes these objectives your social media campaign will be successful. The three links below offer detailed information on the metrics that matter most in business today.

1. 5 Social Media Metrics that Top CMO’s Care Most About 

2. Social Media Metrics That Actually Matter 

3. The Social Media Metrics That Should Matter To Small Businesses