Author: Cyndi Whitton
First Authored: February 01, 2012
Last Revised: June 13, 2018
Students will start by conducting a Personal SWOTT Analysis by conducting an analysis of themselves. After learning what SWOTT is, they will use their knowledge to create an action plan for a fictitious company as well as an analysis of a well known company.
Hooks / Set
5 minutes - Have the UTube Video below ready to play as soon as the bell rings. Some students may have seen this video before because it has been out for a couple of years. I purposely pick one of the first videos in a series so that the students would see how fast things are changing in the business environment. They also will need to understand the need for constant evaluation of your companies strengths, weaknesses, opportunities , threats and trends. After the video, lead the conversation about how with the ever changing world it is important for companies to conduct a SWOTT Analysis often so that they can stay competitive within their marketplace. This particular version shows statistics regarding MySpace and this was made in 2010. This is a perfect example of why you need to use a tool such as a SWOTT Analysis. Today they are going to have an opportunity to conduct a SWOTT analysis as well as be able to use one that has been created by professionals. Let's start with something that you know better than anyone. Transition this activity into the activity below where the students create a SWOTT analysis on themselves.
10 minutes- Opening Activity - The students will complete a Personal SWOTT Analysis. With little prior knowledge they are to identify their personal Strengths, Weaknesses, Opportunities, Threats and Trends. They should not complete the section on a Personal Action Plan. Note: If you have to write your standards on the board for each lesson you can just print the slide and put it on the board.
Resources and Materials
Lecture
Note: SWOTT and SWOTT Analysis are the same except the last "T" stands for Trend. New university courses are teaching it an a SWOTT Analysis while high school texts are still using SWOT Analysis. Trends are very important in our fast moving society so I have included them when possible.
10 minutes- Opening Activity - The students will complete a Personal SWOTT Analysis. With little prior knowledge they are to identify their personal Strengths, Weaknesses, Opportunities, Threats and Trends. They should not complete the section on a Personal Action Plan. Note: If you have to write your standards on the board for each lesson you can just print the slide and put it on the board.
15 minutes- Present PowerPoint slides #2 - #11 These slides cover each letter and what it stands for along with questions and examples. Page 2 of the guided notes will serve as a note taking guide.
5 minutes- Slide #12 - The students will use the information that they wrote in the opening activity to create an action plan for themselves.
10 minutes- Wrap up! Present slide # 14 that covers a quick overview. The students can use remaining time to complete three questions on the bottom of page 2 on the guided notes page. If you run short on time you can assign this portion for homework or use it as an opening activity for tomorrow.
Resources and Materials
Independent Practice
15 minutes- Using the information on slide #13 the students will work as a group to read and analyze the SWOTT Analysis for Joe's Diner. They are to discuss what steps or actions that Joe's Diner should take to stay competitive in their community. They should record two to three action plan items in the space provided on the guided notes page. The groups should be prepared to discuss their plans.
Closure
10 minutes- Wrap up! Present slide # 14 that covers a quick overview. The students can use remaining time to complete three questions on the bottom of page 2 on the guided notes page. If you run short on time you can assign this portion for homework or use it as an opening activity for tomorrow.
Independent Practice
Day 2
5 minutes- Review of SWOTT Analysis from previous day. You can either go through some of the slides, review the wrap up assignment, or ask verbal questions to ensure that the students are ready to move on.
25 minutes- Group Project. Divide the class into groups of 3 -4 students. Taking small strips of paper write the names of the 5 companies (Starbucks, Nike, Apple, McDonalds, and Ben and Jerry's) and let the group pick a company to conduct a SWOTT Analysis on. I like to allow the students to pick but limit the number of groups that can do each company by 2. Knowing the personality and learning styles of your students you can decide what is appropriate for them. After the students are in groups explain that they are to conduct a SWOTT analysis based on what they know about the company. (You could take this to another level if you have computers and have them research the company) After the have completed the SWOTT Analysis, they need to give the group recommendations in the form of an "Action Plan".
20 minutes- The groups present their results and action plans to the entire class.
5 minutes- Give each a copy of the actual SWOTT Analysis (attached below).
Note: Depending on how involved and your students are about the companies this could take less than a class period or expand into a couple more days.
Resources and Materials
Assessment Type: Observations
This attached worksheet will allow the students to show their knowledge of the components of a SWOTT Anaylsis. Use this if you think that you need to re-teach, reinforce, or have additional time left over.
There should be an ongoing assessment of student understand and you layer the SWOTT Analysis activities on.
First activity to see check for prior knowledge.
In the second activity you are assessing how they are able to take the information that they identified and turn that into a personal action plan.
As you move through the activities into the group activities you should see their creativity and critical thinking skills in full power.
Final assessment will be their presentation to the class on their organization .
Resources and Materials