Marketing Mix

Author: Cyndi Whitton

First Authored: February 01, 2012

Last Revised: June 13, 2018

Introduction

The purpose of this lesson is to teach the students the 4 P's of the marketing mIx and relate them to real products that are currently in the markeplace. There are three activities embedded into the PowerPoint presentation. The students can record their notes and answers to the activities on the guided notes. At the end of the PowerPoint there is a project where the students will design a new "Sports Drink" and describe the marketing mix that they would use to launch their product successfully.

Related Instructional Objectives

Activities in this Lesson

Gatorade

Hooks / Set

 

(5 mins) Using slide #2 the student will answer the questions to get them thinking about how products are marketed to specific individuals.

Resources and Materials

Marketing Mix

Lecture

(5 minutes) Opening Activity - Slide #2

(5 minutes) Lecture slides #1-5: Present the subject. Note: slide #4 is a review slide of what Target Market is. This concept has been taught in prior lessons but it is important for this project.

(5 minutes) Slide #6 Activity: There are 4 common icons show on this slide. The students are asked to determine the types of products that the icon represents and record their answers on the guided notes.

(5 minutes) Present slides # 7- 9: On slide number 9, the students are asked if they can identify the promotional message for these four popular icons.

Create a new sports drink

Guided Practice

 

(30 minutes) Guided Practice: The students are to create a new sports drink for a very specific target market and describe the marketing mix that they would use to make their new drink a big success.

Slide # 10 - Example of the marketing mix for a newly created product

Slide #11 - This slide describes each of the 4 areas of the marketing mix again and was designed to leave up while the students are designing their new sports drink.

Quick Check

Closure

 

(5 minutes) Wrap up! Do a quick check for understanding using slide #11 just to make sure that they are ready to move on.

  1. Turn to your neighbor and tell them why the target market is important. Answer: The target market tells you who you are marketing the product to. (age, sex, education, hobbies, etc.)
  2. Who can tell me if they know of a person who might pay more for a product just becasue of the name ? Answer: Mercedes, Starbucks, Nike, Coach handbag, etc.

Assessment

Assessment Type: Demonstrations

The purpose of this lesson is to teach the students the 4 P's of Marketing Mix and relate them back to real products that are currently in the marketplace. There are three activities embedded into the PowerPoint presentation. The students can record their notes and answers to the activities on the guided notes found in materials and resources. At the end of the Power Point there is a project where the students will design a new "Sports Drink" and describe the marketing mix that they would use to launch their product successfully.

There are many ways to alter this lesson depending on the time that you have to devote to this concept.

  1. It can be done as a group or individual project.
  2. You can choose to have the students make a mock up of the actual product. This can be done with their favorite empty bottle. (They really like to make the product.)
  3. You can have them turn in the finished work and post it on the wall for the rest of the students to see or you can have them present their product to the class. (They can even pretend that they are looking for financial backing from an investor or bank).
  4. You can also make it a competitive project if you have the type of student who is motivated by competition.