Author: Cyndi Whitton
First Authored: February 01, 2012
Last Revised: June 13, 2018
The purpose of this lesson is to teach the students the 4 P's of the marketing mIx and relate them to real products that are currently in the markeplace. There are three activities embedded into the PowerPoint presentation. The students can record their notes and answers to the activities on the guided notes. At the end of the PowerPoint there is a project where the students will design a new "Sports Drink" and describe the marketing mix that they would use to launch their product successfully.
Hooks / Set
(5 mins) Using slide #2 the student will answer the questions to get them thinking about how products are marketed to specific individuals.
Resources and Materials
Lecture
(5 minutes) Opening Activity - Slide #2
(5 minutes) Lecture slides #1-5: Present the subject. Note: slide #4 is a review slide of what Target Market is. This concept has been taught in prior lessons but it is important for this project.
(5 minutes) Slide #6 Activity: There are 4 common icons show on this slide. The students are asked to determine the types of products that the icon represents and record their answers on the guided notes.
(5 minutes) Present slides # 7- 9: On slide number 9, the students are asked if they can identify the promotional message for these four popular icons.
Guided Practice
(30 minutes) Guided Practice: The students are to create a new sports drink for a very specific target market and describe the marketing mix that they would use to make their new drink a big success.
Slide # 10 - Example of the marketing mix for a newly created product
Slide #11 - This slide describes each of the 4 areas of the marketing mix again and was designed to leave up while the students are designing their new sports drink.
Closure
(5 minutes) Wrap up! Do a quick check for understanding using slide #11 just to make sure that they are ready to move on.
Assessment Type: Demonstrations
The purpose of this lesson is to teach the students the 4 P's of Marketing Mix and relate them back to real products that are currently in the marketplace. There are three activities embedded into the PowerPoint presentation. The students can record their notes and answers to the activities on the guided notes found in materials and resources. At the end of the Power Point there is a project where the students will design a new "Sports Drink" and describe the marketing mix that they would use to launch their product successfully.
There are many ways to alter this lesson depending on the time that you have to devote to this concept.