What is retail merchandising?

Author: Denise Gregor

Last Revised: June 13, 2018

Introduction

You will explore retailing from its humble beginnings to the present. Students will be exposed to the global nature of retailing as well as the many forms it can take in today's world.

Related Instructional Objectives

Activities in this Lesson

Retail is all around us.

Hooks / Set

 

Think Pair Share- You will need to get into groups of two-three people and make a list of retailers that they can think of. Group will report out one or more of their responses.

Powerpoint will be then shown

 

Resources and Materials

Retail Marketing

Lecture

 

This activity provides a strong overview of the retailing as well as a variety of activities used to reinforce the information. There are very thorough notes embedded in the presentation. It would be beneficial to print them out so you can more easily proceed through the presentation and activites within the PowerPoint. A file with the notes pages has been uploaded to the lesson for your convenience.

Resources and Materials

Assessment

Assessment Types: Projects, Demonstrations

Throughout the lesson, there are a variety of activities that will demonstrate competency and understanding of the key concepts.  There are a variety of suggestions (modifications) that can be used to complete the lesson.